voco Times Square – Broadway Opens Its Doors in New York City

New York City's hotel scene just got a stylish new arrival. voco Times Square – Broadway, the latest addition to IHG's characterful voco brand, officially opened its doors in February 2026, planting its flag firmly in the beating heart of Midtown Manhattan. Whether you're a first-time visitor chasing the city's electric energy or a seasoned New Yorker looking for a fresh urban escape, this 32-story property promises something genuinely different.

A Prime Midtown Address

Location is everything in New York, and voco Times Square – Broadway delivers without compromise. Nestled steps from the dazzling lights of Times Square and the iconic Broadway theatre district, guests are within easy reach of world-class dining, shopping, and entertainment. Central Park, the High Line, and major transport hubs are all effortlessly accessible, making this hotel an ideal base for exploring every corner of the city.

Rooms for Every Kind of Traveller

One of the standout features of this new property is its impressively flexible room configurations. Travelling solo? There's a layout for that. Bringing the whole family — kids, teens, and all? The hotel offers bunk bed arrangements that make group stays both practical and fun. For those seeking elevated comfort, a selection of suites provides that extra layer of luxury you'd expect from a premium Midtown address. It's a rare versatility that sets voco Times Square – Broadway apart from many of its neighbours.

Rooftop Bar with Manhattan Views

No New York hotel experience is complete without a rooftop moment, and voco Times Square – Broadway more than delivers. The rooftop bar offers sweeping views across the Manhattan skyline — the kind of backdrop that turns a simple cocktail into an unforgettable memory. Whether you're watching the sun dip behind the Hudson or marvelling at the city's glittering nightscape, this elevated perch is sure to become one of Midtown's most coveted social spots.

Pet-Friendly from Day One

For travellers who refuse to leave their four-legged companions behind, voco Times Square – Broadway arrives as welcome news. The hotel is fully pet-friendly, acknowledging that for many modern travellers, pets are simply part of the family. New York's parks and walkable neighbourhoods make it one of the most dog-friendly major cities in the world, and this hotel is perfectly positioned to take advantage of that.

The voco Brand Promise

As part of IHG's voco collection, this property carries the brand's signature blend of reliability and individuality. voco hotels are known for being dependably different — consistent in quality and service, yet full of personality and local character. In a city as vibrant and layered as New York, that philosophy feels right at home.

Should You Book?

With its 32 stories, rooftop bar, pet-friendly policy, and room options ranging from bunk beds to full suites, voco Times Square – Broadway is shaping up to be one of the most versatile and exciting hotel openings in New York this year. Whether you're planning a romantic city break, a family adventure, or a solo creative escape to the world's most iconic urban playground, this property belongs firmly on your shortlist.

Explore voco Times Square – Broadway and check availability here.